Two young men from Atlanta GA, hot off the heels of a series of “what could have been” ventures, decided to attempt a project more bold, more creative, and more personal than anything they had attempted before.

Over the course of a half a year, the two enlisted the help of friends here and there to create a brand that Atlanta could identify with, and hopefully one day be proud of.

Now suddenly thrust into two very different environments, the two find solace in the creative process. The project has become something of escapism, a way to remove themselves from the boxes past and present in which they have found, and find themselves within. In this escape, they discovered more about the individual, the world, and what it means to be a Heckler…